1. People who log in to their Facebook account regularly love to see interesting updates. It is always a good practice to post regularly. Normally when you post a post it will increase the number of people who reach your page and user engagement.
It is not easy to produce unique and interesting content regularly. You will required good team behind it. However, if this is your hobby or starting up your business it might not be practical to hire a group of people just to update your social media accounts. Why don't you use other related posts and news article from other blogs, forums and news sites. It will help you to keep on posting and keep your Facebook fan page interesting for the followers. Also, this trick will work on other social networks as well.
Scoop.it is one of my favorite tool that helps me to update my social networks easily and effectively.
2. Pictures are more attractive than bunch of text. Try to post images when possible. It is always more effective to upload single image with a small description and read more link than directly copy and paste a link. This way it will display a larger image than any other method and you have full control over text and the link. I am using this method and it brings me couple of Likes or more user engagement.
Relevant banner images with pretty models and infographics & data visualization are the most effective type of images you can use. People do not hesitate to Like or share these images
So, if you update your Facebook status with interesting posts and images regularly, you can easily get more and more fans to your Facebook page. Do not forget to include your own posts as well as others with relevant credit.
