I just read through the first chapters of the book "Creativity in Business" by Carol kinsey thought of sharing some of the coolest thing I found over there.
" Years ago in a newspaper column of Ripley's "Believe It or Not" the following item appeared: A plain iron bar is worth $5.00. If you take that iron bar and forge horseshoes from it , the value increase to $10.50. If it is made into needles the value rise to $3,285.00. And if you make watch springs from it, it then is worth $250,000.00. Ergo the difference between $5.00 and $250,000.00 is creativity"
I am sure the now the values are changed but it is pretty good example for creativity.