Last month Google AdWord has launched a new feature called Bid Simulator. Bid simulator estimating the number of clicks or impressions you could received if you had used a different maximum CPC bid. Check out the video tutorial Google AdWard has released...
To start with ....
"In general, when you increase your maximum CPC bid for keywords on search you are able to generate more clicks to your site. This may be because your new bid qualifies you to appear higher up in the Sponsored Links on the search results page, or because your higher bid qualifies your ad to appear in new, more expensive auctions. The goal for you as an advertiser is to decide whether or not these additional clicks come at a cost that is still profitable for you"
Official Google Blog: New AdWords bidding tutorial
