Every one would like to know how to make extra money online. This is Google approach to maximizing revenue.
1. AdSense
AdSense has changed the way publishers place advertisement on their web pages. It opens up the doors to the small publishers who cannot afford to have their own ad campaigns.
More traffic you get more Revenue you get.
2. Ad Serving
Larger publishers with their own ad sales teams use our ad serving products (like DoubleClick's DFP or Google Ad Manager) to serve the most valuable ad that they've sold directly to advertisers or ad agencies. DFP is the industry's leading ad serving platform that powers the advertising businesses of the largest online publishers, while Google Ad Manager is designed to meet the needs of growing online publishers.
3. DoubleClick Ad Exchange
DoubleClick Ad Exchange is a real-time auction marketplace for display ad space — it includes ad networks on one side, and major online publishers on the other. Publishers are in complete control of which networks they allow to bid, what ads can appear on their sites and which ad space they make available.
Official Google Blog: Our approach to maximizing advertising revenue for online publishers
Wednesday, February 10, 2010
